4 Social Media Success Tips for Small Businesses
If you’re new to internet marketing, here are some helpful tips for small business owners like you. Things have changed for the modern-day entrepreneur; you’ll be behind if you don’t understand digital marketing. Be sure to comment on topics you would like to read while on your entrepreneurial journey. Follow me for more level-up tips if you’re a growing entrepreneur.
1. Find Your Target Audience
After you have selected a specific niche for your business, the next step is to figure out the demographics of your audience. Think about the “why” of your business. What is your mission and who do you want to help? Next, put yourself in the shoes of someone that would need your product/service. What if you want to sell products that make motherhood easier? A simple Google search will help you to see what people with your niche are interested in, look at comments, and find trending topics.
Visit Forums and review case studies, go on social media, and observe what your competitors are doing correctly. Your goal is to create a customer profile for your ideal customer and create content that will appeal to them. Ask yourself these questions:
Which platform does your audience use the most?
Where do they shop?
What topics are they interested in?
How old are they?
Additionally, you may conduct surveys and questionnaires. Social Media Platforms and several websites share data on research they have conducted and use that to help you understand your audience better. As for the most popular platforms for young and old consumers, Youtube and Facebook have the biggest audience.
2. Give People What They Want
People visit social media to learn something new or entertain themselves. Additionally, your audience will love content that is creative and relatable. When you create content, note why people use social media and use that to your advantage. Here is a list of reasons why people go on social media:
- To stay up-to-date with trends, news, and current events.
- To learn or advance in a hobby.
- To find funny or entertaining content.
- To fill up spare time.
- To stay in touch with friends.
- To share photos or videos with others.
Update your social media story five times daily so you can get more views. Once people like your content, they will answer your questions if you post a questionnaire. A questionnaire will help you know more about what your audience needs. Be sure to provide content related to your audience’s needs within a week. This way, they know you are reliable and genuinely want to help them.
If you want to know the best times to post online, put yourself in the shoes of your target audience. Furthermore, it would be best to note the time of year and what’s happening where you want to share content. So if it’s summertime or a holiday, more people will sleep in, and most of your audience will be up by 10 am rather than 6 am.
3. Build a Connection
What’s your story? Take a moment to think about the life event that inspired you to choose your niche and start your business. Make a video about your story, and share the mission and vision for your business.
People love stories; your brand becomes authentic in your viewers’ eyes when you share real-life experiences. Take a moment to think about how you feel when watching a movie based on a real-life experience. People tend to enjoy those movies because it’s from true stories. Therefore, entrepreneurs shouldn’t shy away from promoting themselves.
One of the best social media tips for small businesses is that you need to show yourself if you want to unlock your full potential in sales. Share your wins and the difficult things you overcame. Use tags related to the video so your target audience can find your content. There is always someone out there that will be able to connect to your story. People are more likely to support those they trust and like.
Be straightforward and realistic without bashing others. Give tips in a way that makes people inspired or leaves them laughing.
4. Give Valuable Content Before You Sell
I’ve noticed that many influencers and public figures have a tendency to put out free high-quality content. It’s a case where you show your audience what you have to offer and get them excited about the brand. High-quality content doesn’t have to be long, give your viewers a sneak peek of what is yet to come. Use the 80/20 rule. Most of your content should be informative and educational posts while 20% of your content should be promotional. However, always add a call to action for every post and that could be to follow, subscribe, or free content you can use to upsell.
A great way to build your email list, subscribers, and followers is to offer a free course or ebook. From this point, you have their attention and you can upsell your products and services. Be sure to clearly tell your audience what they will receive and the value of the content. Next, offer them a temporary discount to create urgency. Promote the idea that it’s a once-in-a-lifetime opportunity for a great deal!
Do research to understand your target audience because you cannot sell if you don’t know what your audience needs. Make a daily effort to help your audience rather than focus on money. One of the best tips for small business owners is to promote yourself. You’ll notice that Youtube gets the most views from a variety of age groups. If you don’t want to be the face of your brand, hire someone else to be the face of your brand. Brands with a face are seen as more authentic.